BRIEF: To evolve creative for LGT Crestone, driving awareness and consideration while positioning the brand for double-digit growth. The goal is to increase brand awareness and attract new clients through a compelling campaign for the year ahead.

ROLE: Concepting and refining ideas in collaboration with the Creative Director (CD) to develop and shape campaign concepts, while adhering to strict brand guidelines. Involved in client meetings, presenting concepts, and refining based on feedback to ensure alignment with client goals and brand identity.

INSIGHT:You’ve worked incredibly hard to get where you are today. Of course protecting the wealth you’ve built is your main priority, especially in uncertain times like these.

IDEA: What your wealth deserves.
Your wealth doesn’t deserve just any private wealth firm. It deserves the best. The strongest. The most stable. Your wealth deserves LGT Crestone.

ART DIRECTION: “Your Wealth Deserves Stability,” the art direction draws inspiration from the imagery of a lighthouse, symbolizing guidance, security, and steadfastness.
The lighthouse serves as a metaphor for stability, offering a clear and reliable path through turbulent seas, much like LGT Crestone’s approach to wealth management. This concept is further explored through sea-themed imagery, including ocean waves, rock formations, and marine life, all reinforcing the idea of navigating through challenges with strength and confidence. The ocean represents the dynamic nature of financial markets, while the rocks and sea-life embody resilience, stability, and the long-term benefits of sound financial stewardship.