BRIEF: Create a hero video and supporting explainer videos and collateral to build awareness and excitement for the great new personalization and time-saving capabilities of LinkedIn Recruiter, AI assisted messages.

ROLE & CONCEPT: As Art Director, I led the visual direction, storyboarding, and illustrating frames for the video as well as creating supporting assets. Collaborating with the copywriter, we focused on the core insight: personalizing candidate InMails boosts engagement, but it takes time. How can you personalize at scale? With AI-Assisted Messages.

Showcasing the shift from manual to AI-driven personalization through dynamic visuals that highlight the speed and efficiency of AI tools. The challenge was to make the concept of AI-assisted personalization both engaging and clear, demonstrating how it enables recruiters to build stronger relationships while saving valuable time.

ART DIRECTION: Clean, minimal, and professional. Flat illustrations with soft colors, diverse characters, and subtle animations, all aligned with the brand’s identity.