The InShape23 initiative from LMS (LinkedIn Marketing Solutions) is an internal strategy focused on aligning and energizing the team to improve customer outcomes and business performance for the upcoming year. The goal is for everyone within the LMS organization—across all roles—to work together as #OneLMS to prioritize a set of impactful recommendations and features that will drive stronger results for customers and help them maximize their use of LinkedIn’s marketing platform.
BRIEF: Conceptualise and design a distinctive InShape23 logo and brand that embodies the themes of teamwork, energy, and ambition, while aligning with LinkedIn’s master brand.
ROLE: Conceptualize, design, and produce the full suite of InShape23 assets, including the logo, brand guidelines, videos, digital assets (stickers, gifs, backgrounds), illustrations, presentations, and all supporting materials, to create a cohesive and distinct visual identity for the initiative.
ART DIRECTION: LinkedIn but make it sporty.