Salvos
Salvos Australia, part of The Salvation Army, runs Salvos Stores, which fund charitable work and support vulnerable communities through employment, chaplaincy, and social services.
BRIEF: Create seasonal social campaigns under the new Salvos branding.
ROLE: As the first to put the new brand into action, I worked alongside the branding designer to expand its visual identity and create mini-campaigns that brought the refreshed look to life across social platforms.