BRIEF: Position IBM as a proactive leader driving women's progress by developing a content strategy that addresses the unique challenges women face, tailored for IT leaders in or with the Federal government who are seeking community, partnership, and investment solutions to advance the women's agenda.

ROLE: Develop visually compelling and thought-provoking content that empowers and engages women professionals, creating a space for meaningful dialogue, career growth, and industry leadership on LinkedIn.

CONCEPT: Count her in - invest in women. When women are given equal opportunities to earn, learn and lead - entire communities thrive.

ART DIRECTION: Carrying the purple across from last years campaign this year's palette expands out into a bold IBM suite drawn from this IBM illustration of three women. Illustration, typography, photography and colour all work harmoniously allowing stats, quote and messaging to instantly grab the eye making a big impact.