BRIEF: To create a unique show stopping award submission showcasing The Monkeys work.

ROLE: Further developing and exploring the Art Director’s concept through typography, imagery, and layout, setting the overall look and feel, and creating all aspects of the creative work.

CONCEPT:The Monkeys Campaign Brief entry was based on a tweet that The Monkeys were ‘on fire’. This idea was further explored by basing the final entry on  a box of Redheads matches.

ART DIRECTION: The art direction for this is based on “redhead matches” celebrates the energy, individuality, and vibrancy of redheads, using fiery color palettes and dynamic imagery to embody passion and boldness. The concept of being “on fire” symbolizes intensity and contrast, while “matches” can represent both literal flames or sparks, and metaphorical pairings, adding depth to the visual narrative.