Blinkr
Blinkr focuses on creating a stress-free, seamless, and enjoyable customer experience for buying and selling used cars, with a strong emphasis on improving the traditionally difficult process.
BRIEF: To change the face of the used car segment.
ROLE: Working alongside the Creative Director to build out the brand, ranging from logo, creation of brand guidelines, art direction and presenting.
CONCEPT: The open road symbolizes the journey of discovery, calm, and exploration. Blinkr empowers customers to take control, guiding them effortlessly through the used car buying process, with endless possibilities ahead. Behind the wheel, they choose the direction, confident in their journey with Blinkr by their side.
ART DIRECTION: The art direction for Blinkr combines nature-inspired imagery, subtle car references, and a calm, pared-back color palette to create a flowing, effortless design. It captures the essence of a holiday road trip—inviting, relaxed, and full of possibility. Blinkr will guide customers through their used car buying journey with the same ease and confidence as a carefree drive along open roads, making the entire process feel smooth, enjoyable, and stress-free.