BRIEF: Create an educational video succinctly communicates the complications of disjointed supply chain data, and how Isometric Technologies provides a unified, streamlined solution to increase efficiency, reduce errors, and optimize operations.

ROLE: Concepting, storyboarding and art direction collaborating closely with a copywriter and animator to guide the visual storytelling of the data’s journey.

CONCEPT: The data journey is represented by 3D abstract “data balls,” illustrating the challenges of reconciling scattered, disorganized information. As the data moves through various stages, the visual narrative emphasizes the complexity of aligning fragmented data. The story highlights how unstructured information creates obstacles, reinforcing the need for a more organized, actionable solution. Enter the Isometric Technologies tower, which represents the central platform that transforms chaos into order, enabling efficient, seamless data management.

ART DIRECTION: Blending complexity with playfulness, using visual storytelling that engages audiences with dynamic movement, detailed mechanics, and whimsical design elements.