BRIEF: Create a logo for Ducktober.

ROLE:  As the sole creative, I proactively identified opportunities across social, digital, TVC, media, merchandise and PR,  managing the entire creative process from art direction, design to final artwork creating all assets myself. I also oversaw the work of voice-over artists and animators, ensuring all elements seamlessly came together to bring the vision to life. What started as a logo request evolved into a fully realized awareness campaign, delivering exactly what the client needed.

ART DIRECTION: The art direction keeps the tone optimistic and light-hearted while prioritizing the message of mental health support. Playful yet warm visuals and messaging engage participants in the fundraising challenge, fostering a strong sense of community and empathy.

Note: The main challenge in the TVC was the restriction on using free imagery, video, and stock content. However, this limitation led to a significant improvement compared to the original in-house creative.