BRIEF: Art Director for ALDI Catalogue.

ROLE:  End-to-end art direction for the ALDI Catalogue. Responsibilities included developing creative rationale and visual direction, producing scamps and reference boards, briefing and collaborating with photographers, retouchers, and producers, and directing both studio and on-location shoots. Involved in location scouting, set styling, and maintaining brand consistency across all campaign assets.

ART DIRECTION: Airy, bright, summer-led, and joyful.